Nuz Packaging

For our class »product and packaging design« we were given the briefing to design carton packaging for a self selected product in groups of 3 people.
My group chose nut mixes, specifically the german concept of “Studentenfutter”. Our packaging is meant to keep the different sorts of nuts separate, while allowing the customer to curate their personal mix of seven different sorts. The individual packages are easy to transport in backpacks and have a convenient drawer to ensure the nuts are easy to reach.
I was the illustrator for this project and also worked on the packaging layout and the initial design of the packaging form. Each packaging features a different type of nut that acts as the birds body, creating distinctly recognizable characters with a humorous nod to the actual product.